Founder · Product builder · Researcher
Digital technology.
Entrepreneurship.
Human judgment.
I build digital products and businesses, with a researcher’s interest in how people decide, adapt and learn.
Academic foundationMSc, Queen Mary University of London
Research & teaching4 peer-reviewed publications · Former university lecturer
The connecting thread
My starting point was computer systems engineering. At Queen Mary University of London, I investigated how interface design affects human error. I then taught computing and contributed to collaborative research at King Abdulaziz University.
Building businesses brought those questions into daily practice: what customers choose, how people use products, and how founders learn when assumptions meet reality. That experience now shapes my interest in technology, entrepreneurship and human judgment.
02 / Selected work
Building, testing and learning from the choices people make.
Consumer digital product
Founder & Product Lead
2026 to present
I’m developing a consumer cooking app, translating user feedback into decisions about onboarding, personalisation and everyday usefulness. The work brings product ideas into contact with real user needs.
Direct-to-consumer commerce
Founder & CEO
2022 to present
I build and operate a wellness business, working across brand, e-commerce, customer acquisition and retention. Commercial experimentation makes the relationship between customer behaviour and business decisions tangible.
Earlier ventures
E-commerce and Amazon marketplace retail.
Founder · 2016 to 2022
An education venture serving approximately 550 students.
Founder & Lead Trainer · 2016 to 2018
03 / Research & publications
My research background spans human-computer interaction, human error and organisational technology adoption.
Where it began
Queen Mary
University of London
For my MSc dissertation, I developed three prototypes, ran pilot studies and a 24-participant HCI experiment, and analysed the results statistically. Supervised by Dr Paul Curzon, this work led to the 2012 publication on post-completion error.
Prototype development Participant testing Statistical analysis
International Journal of Business Information Systems · 25(4), 490-509
International Journal of Computer and Information Technology · 2(5), 866-872
International Journal of Applied Information Systems · 6(5), 5-10
International Journal of Computer Science and Telecommunications · 3(5), 1-6
Altalhi, A. H., Alshomrani, S., Qamar, S., & Akram, S.
Unpublished academic manuscript / research protocol. Listed separately from the four peer-reviewed publications.
Questions I’m exploring now
How founders learn and adapt. How people adopt digital technologies. How AI changes work, communication and human judgment.
04 / Academic background
Engineering, empirical research and university teaching continue to inform how I approach practical problems.
2009 to 2010
MSc Advanced Methods in Computer Science
Experimental human-computer interaction research, prototype development and participant studies.
2012 to 2016
Lecturer, Faculty of Computing & IT
Taught undergraduate computing and contributed to collaborative research at the North Jeddah Campus.
2003 to 2007
BSc Computer Systems Engineering
2023 · Postgraduate study
MSc Digital Campaigning and Content Creation
Completed modules in Digital Communications and Visual Storytelling for Media Campaigns. Programme not completed due to exceptional personal circumstances.
05 / Speaking & teaching
organisations across university,
corporate and public sectors
I’ve delivered training and talks on communication, professional development and entrepreneurship to university and professional audiences.
Selected organisations where I have delivered training
06 / Get in touch
For research conversations, product collaborations or speaking invitations, I’d be glad to hear from you.
[email protected] Connect on LinkedIn